Step 1: Start with Model Setup in Model Configuration
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Modelling Module
Overview The Modelling Module is a key component of the Demand Drivers tool, specifically designed to help users create, configure, and run marketing mix models to assess the impact of marketing activities on business outcomes. Here’s a detailed look ...
Step 6: Model Update Guide
Step 5: How to Interpret Model Output?
Guide to the All Projects Screen and Project Creation Process
All Projects Screen When you log in to the URL, you will land on the All Projects page. When you log in for the first time, you may see a blank page with only a ‘Create New’ button at the top right-hand side of the screen. If you have created ...
Simulation Module
Overview The Simulation module allows users to run different "what-if" scenarios or algorithm-driven budget optimizations to understand the best way to allocate the available marketing budget across different marketing channels. By analyzing ...