Introduction to Input Module
Introduction
The Input Module provides users with essential features for the data ingestion process, including support for various file types and formats.
After creating a project and selecting the project title, users will enter the Input Module, which consists of three steps:
- Uploading the Data Cube (mandatory)
- Classifying the Data (mandatory)
- Financial Inputs (optional)
The Financial Inputs step can be completed either at the beginning of the project or at a later stage. If users do not plan to identify ROI parameters and response curves, this step is not necessary.
Additionally, an Advanced Settings option is available for users who wish to provide more detailed information about each variable or create additional variables within the platform. This option can be accessed by clicking the Advanced Settings button located at the top right of the screen.
Related Articles
Simulation Module
Overview The Simulation module allows users to run different "what-if" scenarios or algorithm-driven budget optimizations to understand the best way to allocate the available marketing budget across different marketing channels. By analyzing ...
Report Module
Overview The Report Module serves as a comprehensive tool for reviewing and analyzing the outputs from the Modeling Module. It enables users to delve into various analytical charts, including contribution, decomposition, ROI, spend vs contribution ...
Modelling Module
Overview The Modelling Module is a key component of the Demand Drivers tool, specifically designed to help users create, configure, and run marketing mix models to assess the impact of marketing activities on business outcomes. Here’s a detailed look ...
Frequently Asked Questions
All Projects Page What is the All Projects page? The All Projects page is the landing screen after logging in, showing all your projects. Initially, you may see a blank page with a ‘Create New’ button if you have no projects. Projects are displayed ...
Additional Options and Advance Settings
After uploading and classifying data, and optionally providing financial inputs, users can proceed to the review module by clicking "Next." However, several additional features are available within the input module: Input Data Summary Located at the ...